Making the most of Iiyama’s environment abounding in nature and culture, and incorporating effects of the opening of the Shinkansen line, we promote “Making trips where you can feel Iiyama’s unique character” in response to the increase in foreign tourists that has accompanied the sudden progress in internationalization, and we coordinate with farming and local industries to plan fitting sightseeing promotions for Iiyama, and by so doing contribute to developing the local economy.

① Put ourselves in the customer’s shoes when making products—while valuing the marketing perspective, we work with farming and local industries to get the most from the area’s abundant resources in our planned commercialization.
② We “manage” tourist areas with the sense same as the private sector and continuity. Working with the administration, we make the division of responsibilities clear as we strategically and effectively put our projects into action.
③ Prompting numerous motivated members to participate, we take on projects together with the whole community. We hold a position with both the residents and visitors as someone they can rely on to make the city fit for tourism.